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An editorial Shopify storefront that sells the story behind each piece, with a checkout that stays out of the way.
Concept project. Kestrel & Pine is a fictional brand. The logo, brand identity and website design were created by Xark Tech as a self-initiated study, not client work. Photography inside the designs is stock imagery from Pexels.
Independent homewares brands compete with marketplaces on price they cannot win. This concept explores winning on story instead: collections that read like a magazine spread, with the buy button always one tap away.
Collection pages open with a short story and lifestyle imagery, then move into a clean product grid with filters for room, material and price.
Dimensions, care, delivery times and returns sit next to the add-to-cart button, so customers do not need to email before buying.
Shop Pay, Afterpay and Apple Pay, free-shipping progress in the cart, and abandoned-cart emails wired up from day one.
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